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A race car on track as a daughter shares a quiet moment with her father

Make memories today.
Help save them tomorrow.

Racing for Memories turns the passion and visibility of motorsports into direct support for families affected by Alzheimer’s and funding for research working toward a future without it. Racing is the platform. Alzheimer’s is the fight. Families are the reason.

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501(c)(3) nonprofitSecure giving via GivebutterTwo programs. One mission.
THE QUIET LAP

The clock feels different when someone you love is losing their memories.

That is why we race.

Racing for Memories was born from a family’s own experience with Alzheimer’s. Motorsports is the platform. Memories are the mission.

Our story

Two missions. One fight.

Alzheimer’s takes memories.
We fight back in two ways.

02 / TOMORROW

Support the research protecting tomorrow.

Support the research working toward a future where fewer families have to experience Alzheimer’s, through our relationship with AdventHealth Research Institute and other approved initiatives.

Support the research (opens Givebutter in a new tab)
A father and daughter sharing time together beside a lakeFamily / Memory / Now

Making memories

Some trips cannot wait for “someday.”

A meaningful memory can be a return to a beloved place, time with distant family, a long-held destination, or simply an experience shared with a caregiver.

  1. 01Apply or nominate
  2. 02Eligibility is reviewed
  3. 03The experience is planned
  4. 04Approved support is provided
  5. 05A family gets meaningful time together

Want your donation to support this program? After clicking Donate, select the program you’d like to support from the dropdown menu on our secure Givebutter donation page.

See why we race

Racing gets attention. Families are why.

Bill Slupski appears on First Coast Living in Jacksonville to talk about the Race to End Alz and End Alzheimer’s Motorsports.

2026 Facts & Figures

Alzheimer’s by the numbers.

See all the facts
DATA / 01

7.4M

Americans age 65 and older estimated to be living with clinical Alzheimer’s dementia in 2026.

DATA / 02

1 in 9

People age 65 and older (11%) who have clinical Alzheimer’s dementia.

DATA / 03

12.7M

Family members and other unpaid caregivers in 2025.

Source: Alzheimer’s Association, 2026 Alzheimer’s Disease Facts and Figures.

These aren’t just numbers. They’re families.

Turn this number into action (opens Givebutter in a new tab)

Saving memories

Because one day, families should not have to race the clock.

Saving Memories supports Alzheimer’s research through the organization’s relationship with AdventHealth Research Institute and other approved initiatives.

Help fund the fight (opens Givebutter in a new tab)

Want your donation to support this program? After clicking Donate, select the program you’d like to support from the dropdown menu on our secure Givebutter donation page.

A researcher examining brain imaging in a modern laboratory
LAP / PURPOSE

Every lap has a purpose.

Your gift supports meaningful experiences for people living with Alzheimer’s and their caregivers through Making Memories, and Alzheimer’s research through Saving Memories. Making memories for today. Saving memories for tomorrow.

Official Racing for Memories cap

Official merch

Wear the mission.

Buying Racing for Memories gear is another way to move the mission forward—and it starts conversations wherever you wear it.

According to the official store, online-store profits support the Making Memories and Saving Memories programs.

Shop Racing for Memories

Checkout and shipping are handled by Bonfire.

Community

Follow the fight.

Racing weekends, mission updates, Making Memories moments, research news, events, and behind-the-scenes from the paddock.

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